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New Financial Planning Software Tries to Win Market Share in a Crowded Field

Newly launched service provider RightCapital thinks it has created a better mousetrap and is undaunted by the hypercompetitive market. Lorraine Ell says financial planning software providers can help advisers make the process more smooth. READ MORE HERE

Newly launched service provider RightCapital thinks it has created a better mousetrap and is undaunted by the hypercompetitive market. Lorraine Ell says financial planning software providers can help advisers make the process more smooth.

READ MORE HERE

About the Author

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Lorraine Ell

CEO and Senior Financial Advisor

As the CEO and co-owner of Better Money Decisions (B$D) Lorraine is excited to help others solve challenging financial problems. For those experiencing dramatic change such as divorce, retirement, or the loss of a loved one she is a dedicated advisor and acts as equal parts investment manager, financial planner, coach, and personal guide. It’s her mission to help families lead their best financial lives.

Author of the book, Bozos, Monsters and Whiz-bangs: Bad advice From Financial Advisors and How to Avoid it!, Lorraine is also frequently quoted in MarketWatch, Investment News, Investor’s Business Daily, Yahoo Finance, and The Wall Street Journal.