We spoke with author and financial expert Lorraine Ell. Her recent book, Bozos, Monsters and Whiz-bangs: Bad Advice From Financial Advisors and How to Avoid it, is must reading. Lorraine helps her clients control emotional responses to market movements. It’s hard but she’s an expert in the topic. Avoid junk and go for quality. Diversify, both domestically and abroad and most importantly, don’t panic!
About the Author
CEO and Senior Financial Advisor
As the CEO and co-owner of Better Money Decisions (B$D) Lorraine is excited to help others solve challenging financial problems. For those experiencing dramatic change such as divorce, retirement, or the loss of a loved one she is a dedicated advisor and acts as equal parts investment manager, financial planner, coach, and personal guide. It’s her mission to help families lead their best financial lives.
Author of the book, Bozos, Monsters and Whiz-bangs: Bad advice From Financial Advisors and How to Avoid it!, Lorraine is also frequently quoted in MarketWatch, Investment News, Investor’s Business Daily, Yahoo Finance, and The Wall Street Journal.