During her 30-plus years in the financial and investment industry, Lorraine Ell has seen it all.
Now, she is sharing what investors should expect – and should not put up with – from their financial advisors in a new book entitled, “Bozos, Monsters and Whiz-Bangs: Bad Advice from Financial Advisors and How to Avoid It.” Ell, who is the chief executive officer and senior financial advisor with Better Money Decisions, explains, “Investing today is complex.
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About the Author

Lorraine Ell
CEO and Senior Financial Advisor
As the CEO and co-owner of Better Money Decisions (B$D) Lorraine is excited to help others solve challenging financial problems. For those experiencing dramatic change such as divorce, retirement, or the loss of a loved one she is a dedicated advisor and acts as equal parts investment manager, financial planner, coach, and personal guide. It’s her mission to help families lead their best financial lives.
Author of the book, Bozos, Monsters and Whiz-bangs: Bad advice From Financial Advisors and How to Avoid it!, Lorraine is also frequently quoted in MarketWatch, Investment News, Investor’s Business Daily, Yahoo Finance, and The Wall Street Journal.
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